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In my client’s case, putting together a company was not his sticking point. Dealing with the emotions of involuntarily leaving employment that he’d loved and one, within his own mind, that had defined his value out world (and sadly to himself), was the obstacle to overcome and opportunity for maturity.
The home-page copy needed some work, but can you awful. The course and sub-category pages had no copy almost all that would have to be fixed. A robust descriptions were canned (straight from the manufacturer). While that’s definitely not the best way to go for reasons, it’s not a death sentence. But still, for just a site – even a brand-new one – with an several hundred unique visitors a week and 1 sale was frustrating.
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Ask them for case studies. Experienced SEO company need case studies to given to you. Guarantee their case studies are not talking about keyword rankings on search engines. Keyword ranking should not be used being a metric to measure the success of an optimization campaign. Their case studies should discuss important metrics such as sales, leads generation, cost saving, . . ..
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